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Diamond Packaging Showcases NFC Capabilities in Annual Calendar

New calendar emphasizes smart packaging capabilities, linking users to ‘Making of’ video, web page, Instagram and more content.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The use of Near Field Communication (NFC) is becoming much more ubiquitous. With Apple finally joining Samsung and the other NFC-enabled smartphones, NFC can reach virtually anyone who has a smartphone, allowing brand owners to communicate with the consumer by connecting them to web sites, videos, loyalty programs and much more.   Diamond Packaging, an award-winning folding carton manufacturer headquartered in Rochester, NY, is no stranger to developing innovative projects. In particular, Diamon...

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